Advertisements and its Relation to Societies and Cultures...

Wherever a person goes; from any high class area in a city to a village in any underdeveloped country; one will be heavily surrounded by big billboards with advertisements. If one were to ride in an elevator they may find advertisements on the walls. While playing minigolf, one may bend down to pick up the ball from the hole and will see a brand name written on the golf ball and another written on the grass and one may even be in the hole (The Persuaders.PBS. Whether a person wants or not one is always at the whims of the advertisers. One can walk around blindfolded, but yet the things that they may hear on the radio, for example, are somehow affecting their willingness to buy certain products. Virtually an entire nation has surrendered†¦show more content†¦Thus, as the purchasing power of the younger generation has increased, advertisers try and target them in commercials. Many of the beer commercials contain footage of young people partying and having fun while drinking th at certain brand of beer. Music that is popular amongst the younger generation is played in the background. Moreover, a commercial promoting a laptop, would have the younger generation being featured more compared to an elder person as children are more prone to ‘catch on’ than their parents these days. Normally, when one is watching television, he or she may switch the channel if any commercial or advertise comes. Thus the advertisers try and portray their idea of the product and their feelings in such a way that the viewers can hold their nerves for those thirty seconds which have cost the brand millions of dollars. Advertisers try to promote their products during shows that have high ratings, usually during the time period known as â€Å"prime time.† This is the time from 7 o clock to 9 o clock. At these times people are less likely to change the channel during an advertisement because of the fear they might miss their favorite show. Advertisers use open ended statements which may seem to make a certain promise but really aren’t saying anything; as Jean Kilbroune says â€Å"we are surrounded by advertisements that yokes our needs with products and promises us that things will deliver what in fact they never can†. A laundryShow MoreRelatedThe Culture Industry By Adorno And Horkheimer And The Magic System1625 Words   |  7 PagesThroughout society, hegemony has developed and thrived within the socio-economic culture. The interaction of individuals and the relation to the hegemonic society has created this new grouping of the public; to be consumer culture. The socio-economic structure thrives in capitalism and has evolved society, culturally. A new way of living has evolved and ultimately altered and shaped the public to be heavily influenced by capitalism. The two-works affected and focused around this topic are; The CultureRead MoreThe Ad Campaign By The Un Women Organization952 Words   |  4 PagesMemac Ogilvy Mather Dubai, who discovered widespread prevalence of sexism and discrimination against women, based on genuine searches on the search engine Google. The advertisements use four women from different cultures along with search results attached to their faces. Below each face there is a message by the UN in relation to the searches being depicted. To some extent most of the search results have been related to the cultural background of the person they have been attached to. TheRead MorePatriarchal Capitalist Society : An Analysis Of The Commodity Fetishism Of The Female Slender Body911 Words   |  4 PagesPatriarchal Capitalist Society: An Analysis of the Commodity Fetishism of the Female Slender Body This feminist study will define the commodity fetishism of the slender female body within the social relationships of patriarchal capitalism and sales marketing. In American society, the female body has a history of being exploited through patriarchal interpretations of the slender body as part of capitalist commoditization. In this manner, unrealistic expectations of the female body are enhancedRead MoreThe Marketing And Advertising Industry Essay1276 Words   |  6 PagesOne of the most popular and controversial topics in today’s society happens once every four years; I am of course talking about the presidential election. During the presidential election, candidates from their respected parties dump millions of dollars into advertising and marketing to their campaigns in order to touch the lives of millions of Americans in order to potentially gain the vote individuals. During the most recent election, Clinton and Trump combined to raise a total of over $200 MillionRead MoreConsumer Culture And Contemporary Childhood Agency888 Words   |  4 Pagesconsumer culture. It is evident through the child’s relationship with their parents, money, identity, and social relations that children have a crucial role in consumption patterns. New marketing and advertising techniques have been introduced accordingly, further emerging the child consumer and their influence on the economy. The child’s relationship with technological devices opens them up to a world of advertisements and marketing ploys made just for them. The idea of consumer culture and contemporaryRead MoreThe Objectification and Dehumanization of Women in Advertisement1250 Words   |  5 Pages Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they se ll this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a changeRead MoreAnalysis Of Jean Kilbourne s Killing Us Softly 4 Discussion At The Tedxlafayette Conference Essay1549 Words   |  7 PagesThe long history of advertisement and its featured meanings have enduringly created the standards in society. The displays they entail create a desire for its viewers to conform to the images presented therefore denying the reality to achieve profit. From the choice of clothes, romantic relations, and even the structure of the frame, our decisions are tuned to what is displayed through these advertisements. Consistently, the display of women as desirable objects has created correlations to socialRead MoreImproving Chinas Image Through Advertisement1048 Words   |  5 Pagesadvertising to create the image of a strong brand Research Question 2: Can China create international advertisements that would be conducive to advancing its global image and make use of soft-power? It has been well established by marketers and economists that a successful ad campaign is able to localize to the target audience and communicate messages in-line for the respective society. Advertisements often sell more of a â€Å"concept† of an ideal goal—that concept can vary slightly or dramatically fromRead MoreSexual Images And Its Effects On Society1477 Words   |  6 Pagescurrent societies interpret and present it sex has driven decisions and cultures throughout history. However, with modern technologies and interpretations sex, in particular the way it is portrayed in advertisements and entertainment, has begun to alter the way that society views individuals, particularly women. With the creation of the internet, a person’s access to sex in the form of pornography has sky rocketed. In addition, many companies have begun to increase the number of advertisements producedRead MoreSexual Images And Its Effects On Society1472 Words   |  6 Pagescurrent societies interpret and present it sex has driven decisions and cultures throughout history. However, modern technologies and interpretations of sex, in particular the way it is portrayed in advertisements and entertainment, have begun to alter the way that society views individuals—particularly women. With the creation of the internet, a person’s access to sex in the form of pornography has sky rocketed. In addition, many companies have begun to increase the number of advertisements produced

The Vietnam War - 1183 Words

The Vietnam War also known as the Second Indochina war took place in December 1956 through April 30 1975 to the fall of Saigon. It is one of the most debatable armed forces combats that the United States of America participated in. The United States involvement the civil war that took place in South Vietnam, North Vietnam, Cambodia and Laos, was characterized by numerous conflicting positions. South Vietnam was supported by United States and other anti-communist countries. The Viet Cong or† NFL† a lightly armed South Vietnamese communist fought a â€Å"Guerrilla war† against anti-communist forces in the region. The U.S government viewed American involvement in the war as a way to stop a communist take-over of South Vietnam. The North Vietnamese government and the Viet Cong were fighting to reunify Vietnam under communist rule. According to the Domino theory, if one state went communist, then then other states in the region would follow. Many American men and women were instructed to leave their country and travel thousands of miles to Vietnam and participate in this warfare. However, the involvement of the United States in this war was questioned by some members of the international community. The American citizens are also divided in their approval of their countrymen’s involvement in the conflict at Vietnam. The questionable cause or motive of the United States’ government is the primary reason as to why some people are questioning the intention of the country’s intervention.Show MoreRelatedThe War Of Vietnam And The Vietnam War1525 Words   |  7 PagesThe war in Vietnam is The United States and other capitalist bloc countries supported South Vietnam (Republic of Vietnam) against the support by the Soviet Union and other socialist bloc countries of North Vietnam (Democratic Republic of Vietnam) and the Vietcong of war. Which occurred during the Cold War of Vietnam (main battlefield), Laos, and Cambodia. This is the bi ggest and longtime war in American history during the 1960s (Best 2008). It is also the most significant war after World War IIRead MoreThe Vietnam War On Vietnam1725 Words   |  7 PagesThe War on Vietnam Many believe that the way Americans entered the war against the North Vietnam communists was unjust. The United States got into a war that they had no clue on how to win. â€Å"The Vietnam War was a long, costly armed conflict that pitted the communist regime of North Vietnam and its southern allies, known as the Viet Cong, against South Vietnam and its principal ally, the United States. The divisive war, increasingly unpopular at home, ended with the withdrawal of U.S. forces in 1973Read MoreThe Vietnam War : Vietnam1170 Words   |  5 PagesBeyond Vietnam. The Vietnam War is one of the most traumatic episodes in the history of the United States. Not only because it ended with a defeat for the United States Army, but because unleashed the largest wave of protests in the country, in which the government lost support. Extended over more than a decade, between 1959 to April 30 of 1975, although the US intervened in 1965, in which American soldiers experienced in firsthand scenes of destruction and death. During the Vietnam War clashedRead MoreThe Vietnam War Of Vietnam920 Words   |  4 Pages1940’s Vietnam was trying to break free of French reign over their country. During this time period Vietnam was split into two parts, north and south. The Japanese had decided to take over Vietnam in 1942. They couldn’t capture all of Vietnam, so they decided to retreat. North Vietnam proclaimed independence on September 2, 1945 as the Democratic Republic of Vietnam. The State of Vietnam declared independence on June 14, 1949, but rema ined under French rule until August 1, 1954. South Vietnam was theRead MoreVietnam And The Vietnam War1711 Words   |  7 Pages â€Æ' The Vietnam War was one of the bloodiest wars in the history of Vietnam. Vietnam use to be a peaceful country until the idea of communism started spreading across Vietnam. Many wanted to stay democratic but saw what happened to the Germans and started to lean towards communism. Many also wanted to stay democratic and still had it hopes high that it will soon get their lives and economy back on track. It later exploded into a huge argument and then leads to a civil war spurring between NorthRead MoreThe Vietnam War Of Vietnam952 Words   |  4 Pageswords that describe the Vietnam War. The Vietnam War had 240 days of combat in one year. World War II had forty days of combat in four years(Interesting Facts). That statistic shows how rough the Vietnam War was. The fighting was constant between the two sides. This war was fought over politics and had many gruesome battles. Before the Vietnam war, Vietnam was in a revolution because they did not want to be ruled by France. Vietnam wanted to be independent right after World War II ended in 1945. JapanRead MoreThe Vietnam War Of Vietnam1534 Words   |  7 Pages The Vietnam War began November 1st, 1955 and ended April 30th, 1975. It was a long costly war that involved North Vietnam and their Southern allies, known as Viet Cong, against South Vietnam and its main ally the United States. This war was very unpopular at home and would end with the withdrawal of the United States and the unification of Vietnam under communist control. Many think of war as something that just men are involved in but very rarely do people think of the role of women in the warRead MoreThe Vietnam War Of Vietnam1573 Words   |  7 PagesA. The Vietnam War occurred from 1955-1975, this included the North and South fighting over government structure of the newly independent state of Vietnam, having recently become independent f rom France. However, the USA was in Vietnam as a sort of protection for the South Vietnamese people, who had a weaker army force, but only a few thousand Americans were in Vietnam for that purpose at the time. On August 7, 1964, the USA entered the war for the purpose of fighting the North Vietnamese due toRead MoreThe Vietnam War Of Vietnam2003 Words   |  9 PagesThe Vietnam War in Vietnam, Laos, and Cambodia lasted from November 1st, 1955 to around April 30th, 1975. The war was split up between two sides, North Vietnam, who were allied with the Soviet Union, China, and most of the communist countries during this time period, and South Vietnam, who were allied with the United States and many countries that were against the belief of Communism. Although the United States did not necessarily have to get involved in the war, they believed that they had too soRead MoreVietnam And The Vietnam War1987 Words   |  8 PagesIn 1945, at the end of WWII, Vietnam started their war for ind ependence against their colonial rulers, France. Nine years after the start of the First Indochina War, the French were defeated at Dien Bien Phu which led to a peace conference in Geneva. At the conference, Laos, Cambodia, and Vietnam received their independence from France. However, Vietnam was divided between a Communist North and a Democratic South. In 1958, Communist- supported guerrillas in South Vietnam, known as the Viet Cong, began

Managing New IT Implementation in Business Firms

Question: Discuss about theManaging New IT Implementation in Business Firms. Answer: Introduction: New technology implementation is a common activity in business companies. For example, business companies implement new software systems such as ERP, CRM, etc. for automating business processes and integrate different functions for monitoring performance and profits. This topic is chosen because companies implement new technologies, systems, and software and applications to improve business outcomes and to sustain themselves in the competition. The topic is researchable because in general, new technology implementation can bring significant changes in the way normal work is being done on a day-to-day basis. Changes refer to modifications in business operations, style of working, a new approach in doing business processes and user or employee acceptance changes/employee satisfaction. The management is responsible for ensuring employees adapt quickly to change and are able to perform their jobs productively (Cooper and Zmud, 1990). It is important to note that implementing new technology systems in the firm is ITs responsibility, but at the same time managing changes and impact post-implementation is the responsibility of the management. New technology implementations, in general, create an interest, but at the same time the organization is impacted with many challenges such as lack of skills felt by employees, centralization of control, lack of autonomy, complexities due to new technology and job uncertainty. These challenges are unavoidable in any new IT implementation (Zolla, 1999). This project will understand business management challenges and follows the method of a survey questionnaire specific to new technology implementation to understand employee satisfaction in a changed environment. The management perspectives are also considered and the data collected from employees is analyzed to identify possible solutions to overcome challenges in new technology implementation and also understand employee perceptions to change. Literature Review This section provides a brief review of literature related to the chosen topic. Business firms implement new technologies to changing business trends (online portals, e-commerce and so on) (Tost, 2010). New technologies generate value in the company but with multiple challenges in managing the new implementation (Barton and Krus, 1985). IT is viewed as a competitive tool for restructuring and improving operational effectiveness in business organizations (Turner and Laudon, 1988). Gorry and Morton (1971) stated IT is used for managerial decision making which gave rise to a new tool named decision support system (DSS). OBrien and Marakas (2011) emphasized that DSS can help organizations achieve more competitiveness. According to Klein and Sorra (1996), new IT implementations must ensure commitment of members involved otherwise, the company can run into adoption issues. Daniel et al. (2002) regarded IT implementations provide significant impact in routine activities. A systematic challenge faced by companies while developing the conditions for new IT implementations was provided by Raza and Standing (2008). There are many employee related issues in adapting to a new environment (Banerjee, 2013). Premkumar and Roberts (1999) explained the phases in new technology adoption for management. Likewise, Weng and Hung (2014) provided the points for a smooth transition and minimizing issues in IT implementations in general. Adoption of new technologies follows certain frameworks such as technology acceptance model (Davis, 1989), a theory of planned behaviour (Ajzen, 1991), diffusion of innovation (Rogers, 1983), technology, organization and environment (Tornatzky and Fleischer, 1990) and so on. Research Questions The following are the research questions: How do organizations manage the problems in new IT implementation? Why are business companies forced to adopt new technologies? How to manage changes within the firm after a new IT implementation? How can new technology implementations be made successful? Objectives The project will understand the challenges faced by organizations while new IT system is implemented. The objectives are: Emphasize the role played by technology in organizations Explore the influencing factors that lead to new technology adoption Explain the role of management in IT Perform a survey to understand the issues in technology adoption Analyse data and explore possible solutions from results of analysis Evaluate and discuss results in resolving issues while implementing new technology Methodology The chosen topic relates to a management problem faced by a firm while undergoing significant changes in its working styles or culture and business operations. The issues arise due to human behaviour hence standard practices in research methodology are followed. The methodology will provide impetus to demonstrate the objectives of this research and to identify appropriate answers to research questions. Research strategy helps the researcher to adopt a practical approach to understanding thoughts and reactions of employees in the firm who are impacted by new IT systems. Research strategies and methods support investigators to derive meaningful approaches to organizational problems (Saunders et al. 2009). In this research, a deductive approach along with inductive method is followed. This is because the results of research must provide answers to research questions for this topic. The deductive approach follows quantitative analysis which is required here. Data is collected through a survey questionnaire. The questionnaire is administered to all employees in the organization at all levels. The survey questionnaire will have set of question statements to understand user acceptance in a new IT environment. The question statements will cover the following areas related to technology acceptance model (TAM). Ease of use Compatibility User satisfaction Usability Usefulness of the new system Each question statements will have the options: Fully Agree, Agree to some extent, Neutral, Disagree, and Strongly Disagree. Each user will choose one of these options for each question statement. This forms the deductive approach. In addition to this, the user can also provide subjective feedback for each question statement to express his/her thoughts and perceptions for each question statement. This subjective or qualitative information is also compiled and grouped to understand employee perceptions. This forms inductive deduction. Outcome The data collected quantitatively is analyzed to understand how employees feel in a changed IT environment in terms of usefulness, compatibility, levels of satisfaction and so on. The sample size of this survey is the number of employees in the organization who are affected by new IT system used for daily work. For instance, the analysis can provide the percentage of satisfaction of employees in the new setting. In another result, if the employees feel difficulty in ease of use, the management can think of providing more training and support to those staff who are finding difficulties with the IT system. The analysis will not provide tangible results on business outcomes or measure financial performance. Conclusions The research is made to understand how business firms can manage the adoption of new IT implementations. The changes due to technology must be managed to ensure employee satisfaction and acceptance to the new system. The research is done using a survey questionnaire to understand employee perceptions to embrace change as new IT implementation affects their work significantly. The data is analyzed and from the results, insights can be obtained for the management to overcome issues due to changes. The research is done to understand employee perceptions to change at the organizational level. Further research on this topic can consider cost-benefit analysis in new IT and on how cost can be impacted due to employee adoption problems. References Ajzen, I (1991) The theory of planned behaviour, Organizational Behaviour and Human Decision Process. 50, pp.179-211 Banerji, Sanchita B. (2013) A study of issues and challenges of implementation of information technology in HR, Global Journal of Management and Business Studies. 3 (4), pp.435-440 Barton, D. and Kraus, W. (1985) Implementing New Technology. [online] Harvard Business Review. Available at: https://hbr.org/1985/11/implementing-new-technology [Accessed 10 Mar. 2016]. Cooper, R. and Zmud, R. (1990) Information Technology Implementation Research: A Technological Diffusion Approach, Management Science, 36(2), pp.123-139. Daniel, E., H. Wilson and A. Myers (2002) Adoption of e-commerce by SME in UK - towards a stage model, International Small Business Journal. 20 (3), pp.253-270 Davis, Fred D. (1989) Perceived Usefulness, Perceived ease of use and user acceptance in information technology, MIS Quarterly. 13 (3), pp.319-320 Gorry, G.A. and M. S. Scott Morton (1971) A Framework for Management Information Systems, Sloan Management Review. 13 (1), pp.55-70 Klein, Katherine J. and Joann Speer Sorra (1996) The Challenge of Innovation Implementation. Academy of Management Review. 21 (4), pp.1055-1080 O'Brien, A. James and George M. Marakas (2011) Management Information Systems. 10th Ed. New York: McGraw Hill Irwin. Premkumar, G. and M. Roberts (1999) Adoption of new information technologies in rural small business, Omega, International Journal of Management Science. 27, pp.467-484 Raza, Syed Arshad and Craig Standing (2008) Systemic Problems in Information Technology Adoption and Use: A Systems Thinking Perspective, Report by School of Management, Faculty of Business Law, Edith Cowan University, Western Australia. Rogers, E. (1983) Diffusion of Innovations. New York: The Free Press. Saunders, Mark, Philip Lewis and Adrian Thornhill (2009) Research Methods for Business Students. 5th ed. England: Prentice Hall for Pearson Education Limited. Tornatzky, L. and M. Fleischer (1990) The Process of Technology Innovation. Lexington, MA: Lexington Books. Tost, A (2010) Comment lines: The challenges of introducing new technology, Report by IBM Developer Works. Turner, Jon and Kenneth C. Laudon (1988) Information Technology and Management Strategy, Working Paper Series CRIS #178, GBA #88-26. Center for Research on Information Systems, Information Systems Area, New York University.pp.2-11 Weng, Fumei and Ming-Chein Hung (2014) Competition and Challenge on Adopting Cloud ERP, International Journal of Innovation, Management and Technology. 5 (4), pp.309-314 Zolla, G. (1999) Information Technology Diffusion: A Comparative Case Study of Intranet Adoption, Report by Naval Postgraduate School, Monterey, CA 93943 USA, pp.1-2.

The Eyes Have It Essay Example For Students

The Eyes Have It Essay The Eyes Have It is a book of adventure. While reading it, I got thesense that before it was written into a book, it was a Role Playing Game,and the Games Master had played the adventure, liked how his players hadconducted the adventure, and wrote it into a book. In this way it relatesto my topic heavily, as it IS a Role Playing Game. In another way itdoesnt relate to RPGs at all because its a book, and not a game. But itrelates to my topic in one pure sense its an adventure. All RPGs areadventures. We will write a custom essay on The Eyes Have It specifically for you for only $16.38 $13.9/page Order now The story begins as one Askar-Ben-Oba, son of the chief of the WolfNomads, must travel through a continent to marry his betrothed, one MariaGriswalda. Askar does not want to marry Maria, but he must. His tribe,the Wolf Nomads, was once a proud and happy race. They fought numerousbattles and won the battles and also the fear and respect of their allies. But over time, they had softened. The Spider Queen, an undead creature,had the plan to take over all of the Yeomanry. The Yeomanry is where thestory takes place, and is a huge continent where many different races andcultures live (like Asia and Africa put together with some aliens and snowthrown in.) the Spider Queen had the notion of destroying all this good forher own, and turning it into her black domain. She did. She casted aspell which made a huge black bubble. It spread like a plague and grew forleagues in every direction. Anything that entered this bubble never cameout. The Spider Queen threw her min orcs, demons, kobolds, etc. into thisbubble to plunder and destroy. This she did successfully. But one person would not take this sitting down. While the WoldNomads, who were far away and too far to really receive the effects of thisbubble, rested their haunches and became couch potatoes, one KathrynFern-Cliffe, daughter of King Buncombe the Green. Kathryn had the will andthe need to destroy the Spider Queen. This she did, with the help of amagical gem, the Eye of Tiros. Kathryn used the magic power within the eyeto destroy the Spider Queen. Once she was destroyed, life became normal inthe Yeomanry. Kathryn also had the job of rebuilding the destruction of theSpider Queen. But while the Wolf Nomads were deteriorating, and Kathryn rebuilding,Kranoch, a king of a region in the Yeomanry, was plotting revenge onKathryn. Her father had blinded Kranoch by an arrow while on an assaultraid, and Kranoch wanted revenge. Kranoch gathered his armies and the leftover minions of the Spider Queen, and made an army powerful enough todestroy Kathryn and her region of Sterich. Kranoch also wanted the Eye ofTiros, the magical gem, which he thought would cure his blindness. Withthis as his main driving force, he went on a rampage. Back to the Wolf Nomads for a moment. The Wolf Nomads were quicklydeteriorating. Askar-Ben-Oba, the son of the chief, was to marry MariaGriswalda, the daughter of a wealthy Nomad who had gone to Sterich and madea fortune. Marias sizeable dowry was badly needed to fund the Wolf Nomadsin their daily lives and to rebuild themselves into the powerful tribe theyonce were. The story all comes together as Askar sets out on his journey toSterich to marry Maria. On his journey, the Eye of Tiros is stolen, and heis framed as the thief when he sits in a seedy bar. The bar patrons foundAskar as the dupe and framed him with the crime. Askar is punished,searched, and found innocent. But he does not get away with the theftcleanly, as he is still the prime suspect. Askar gets an iron collar fitaround his neck, with a magic spell on it. The spell makes the collararound his neck shrink a little every day, so eventually it will stranglehim. His only escape is to find the Eye of Tiros so the collar can beremoved. .ueb26510b94db5c90e2d9660d3b061e75 , .ueb26510b94db5c90e2d9660d3b061e75 .postImageUrl , .ueb26510b94db5c90e2d9660d3b061e75 .centered-text-area { min-height: 80px; position: relative; } .ueb26510b94db5c90e2d9660d3b061e75 , .ueb26510b94db5c90e2d9660d3b061e75:hover , .ueb26510b94db5c90e2d9660d3b061e75:visited , .ueb26510b94db5c90e2d9660d3b061e75:active { border:0!important; } .ueb26510b94db5c90e2d9660d3b061e75 .clearfix:after { content: ""; display: table; clear: both; } .ueb26510b94db5c90e2d9660d3b061e75 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ueb26510b94db5c90e2d9660d3b061e75:active , .ueb26510b94db5c90e2d9660d3b061e75:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ueb26510b94db5c90e2d9660d3b061e75 .centered-text-area { width: 100%; position: relative ; } .ueb26510b94db5c90e2d9660d3b061e75 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ueb26510b94db5c90e2d9660d3b061e75 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ueb26510b94db5c90e2d9660d3b061e75 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ueb26510b94db5c90e2d9660d3b061e75:hover .ctaButton { background-color: #34495E!important; } .ueb26510b94db5c90e2d9660d3b061e75 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ueb26510b94db5c90e2d9660d3b061e75 .ueb26510b94db5c90e2d9660d3b061e75-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ueb26510b94db5c90e2d9660d3b061e75:after { content: ""; display: block; clear: both; } READ: Close examination of afterwards By Thomas Hardy Essay Askar knows his only way to survive is by finding the Eye. This hesets out to do. But during his quest, he gets captured by Sea Pirates,meets up with a dwarf with a flying ship, and eventually reaches Kathryn inher quest to find the Eye of Tiros. The Eye is wanted not only by Kathryn, Askar, and Kranoch, but by thegold dragons also. The Eye is the only thing that keeps them alive. TheEye was created especially for them, as forged by dragons. Its magic isthe fuel by which the dragons live by. And they want it back. As in a normal RPG, the story comes to a climax when all four of themajor characters in the story, Askar, Kathryn, Kranoch, and the leader ofthe gold dragons, Buelath, all clash in combat. The huge battle is foughtin the heart of the Yeomanry. Askar has helped Kathryn and also fallen inlove with her. By now the iron collar has been removed, as Askar helpedKathryn defeat a huge Medusa and rid the sewers of a vile beast. ButKranoch is still hell bent on getting the Eye to cure his blindness andkill Kathryn. And the dragons of regaining their life blood. The dragonsare slowly dying off, much like the Wolf Nomads. The climax reaches its height when all three of the major charactersbattle. Kranoch has waged incredible war by destroying most of theYeomanrys forces, and is ready for the kill. The dragons want their gemand their power is unmatched. Kathryn and Askar have the gem (it wasretrieved by Askar) and they have used it to thwart some of Kranochsplans. In the battle, Kranoch is defeated when his prime minister betrayshis king by wanting the gem for his own. The Prime Minister, Alamkamala,kills Kranoch in an attempt to retrieve the gem. This he does, and he getsthe gem, but he himself is destroyed when the dragons attack. The gem islost in the battle but the forces of the Yeomanry, led by Askar, get thegem. Kathryn leads a final bargaining session with the dragons. The dragonswant only the gem. Kathryn gives it to them, but the dragons also thinkthat the Yeomanry is not bog enough for the both of them. Askar negotiatesthat since the humans helped the dragons retrieve their life blood, thatthey should live together in harmony. The dragons agree. So, after theclimax, the only people left are the dragons, who are content that theyhave gotten their gem, and the Yeomanry, led by Kathryn and Askar. The plot winds down when Askar, who still has to go marry MariaGriswalda, fulfills his promise. But it is ironic to see that when hereaches Sterich and the home of Maria, that she had already married and ispregnant. Askar had been deemed dead, because he took so long. Askar,still not happy that he had to marry Maria, follows his heart and marriesKathryn. The story ends in the usual adventure manner, with no epilogueand leaving the reader in the dark about the Wolf Nomads and Askars past. But this would be the perfect story for another adventure. The story relates to my topic because the two are almost exactly alike. They share the same base, adventure. In a RPG, the people role play in anadventure. In the story, the same is accomplished, when the reader readsthe adventure. So, the next time you pick up a book and think how boring,just a lousy adventure think of how you might actually live it in arole playing game.