Women Prisons Before the 1800 Essay Example for Free

Women Prisons Before the 1800 Essay â€Å"Women were punished as men were, with the exception that pregnant women were often spared punishment until after they had given birth. Women were generally mixed with male prisoners and supervised by male jailers, which made the women doubly subject to abuse and exploitation.†(Foster, 2006) Women who violated the law, then, also violated their subservient position and were seen as morally suspect as well as criminal. Prior to the development of prisons in the seventeenth and eighteenth centuries, punishment for women and men took a variety of forms: Serious offenders were put to death by hanging or burning, or banished from their community or sold as slaves How have they changed? The Indiana State Reformatory was established in 1873 as the first separate prison for women in America. (Foster, 2006) The women in prisons are still treated the same except they have separate prisons and more rights to help them when they are abused. They still do have coed prisons in Illinois but they are minimum security prisons. What are the three basic arguments established in the 1800s that supported the separation of juvenile prisoners from adult prisoners? 1. The penitentiary regimen was too hard on tender youth. 2. Juveniles would learn bad habits from older criminals and be embittered by The experience of confinement. 3. Adolescents could be reformed if they were diverted early enough into institutions Designed specifically for people their age. What would happen if there were no distinction between prisons for juveniles and adults? It would be like sending flocks of young sheep to live with older wolves. The juveniles would be exploited and exposed to a great deal immoral and illegal things. What was the purpose of prison labor? In the 1800s, prisons recouped their expenses by leasing convicts to private companies; in 1885, fully three-quarters of prisoners were involved in some form of labor, mostly for private companies or individuals (du Pont, Some Benefits of Prisoner Labor). This had little to do with attempts at  rehabilitation. Prisoners were forced to work without pay, often in dangerous conditions; convict miners were killed in cave-ins in the 1800s (Leonhardt A1). In 1887, Congress for the first time attempted to outlaw the leasing of convict labor to private parties (Ingley 28+), but there was backlash at the state level: refusal to house federal prisoners. What finally drove legislation restricting prison labor were the Depression and the increasing fear that private jobs would be lost to cheaper convict labor. The 1935 Hawes-Cooper Act, along with the Ashurst-Sumner Act of 1940, outlawed interstate trade in convict-made goods, making it a felony and a federal crime to traffic in them (OMeara 14; du Pont, Some Benefits of Prisoner Labor). Subsection (b) of the Ashurst-Sumner Act does exempt goods made in State prisons for use by any prison in any other state, or federal prison-made goods for use by any other federal prison (Ingley 28+). Congress banned prison labor use on federal contracts exceeding $10,000 the same year (du Pont, Some Benefits); the Walsh-Healey Public Contracts Act placed limits on the purchase of prison-made goods by the federal government (Ingley 28+). Corrections: The Fundamentals, by Burk Foster. Published by Prentice-Hall. Copyright  © 2006 by Pearson Education, Inc. Du Pont, Pete. Some Benefits of Prisoner Labor. The San Diego Union-Tribune 30 Nov. 1995: pg.? Leonhard, David. As Prison Labor Grows, So Does the Debate. The New York Times 19 Mar. 2000, final ed.: A1. Ingley, Gwen Smith. Inmate Labor: Yesterday, Today and Tomorrow. Corrections Today v. 58 Feb. 1996: 28+.

Marketing Essays Mars Bar Marketing

Marketing Essays Mars Bar Marketing Mars Bar Marketing The Marketing Strategy for the Mars Bar in the United Kingdom In this report a strategic analysis will be made of a Mar’s Bar (as opposed to the Brand) I think you have this wrong – a Mars Bar is a mix of milk, chocolate, glucose, etc! – you mean, I think, a review of Mars Bar as a product, rather than a review of the Mars Company as a whole. Mars is both an item of confectionary and a leading global brand recognisable almost anywhere in the world. NO, Mars is a global confectionary brand and the Mars Bar is one of its flagship products! There will be a detailed examination of the integration between strategic aims and marketing actions. Mars strategy and relationship between its target market segments will be examined, along with its products and services offered to the different customer groups and promotional activities. The links between the external environment, (PEST, Porter), business strategy and marketing will be evaluated. A Mars’ bar is in essence chocolate-malt nougat topped with a layer of caramel and covered with milk chocolate. In the United States, it is known as the Milky Way bar. (There was a Mars bar in the United States, but it was discontinued in 2000. It was then re-launched under the new name the Snickers Almond bar.) Mars Incorporated is a family owned company that produces some of the world’s leading confectionery; food and pet care products and has a growing beverage and health nutrition businesses. Headquartered in McLean, Virginia, Mars Incorporated operates in more than 65 countries and employs more than 40,000 associates worldwide. The company’s global sales are approximately $21 billion annually. Founded in 1911, the company manufactures and markets a variety of products under many of the world’s most recognizable trademarks, including MILKYWAY ®, MM’s ®, SNICKERS ®, MARS ®, UNCLE BEN’S ® Rice, and PEDIGREE ® and WHISKAS ® pet care products. Frank Mars was born in Minnesota, USA in 1882. Due to mild polio his walking was impaired. His mother taught him to hand dip chocolate as a means to keep him entertained. Frank married in 1902 and in 1904, Forrest Mars Sr. was born, in Minnesota. Frank Mars and his second wife started making and selling butter cream candies from their third home in Washington, in 1911. This led them to renting their first candy factory, the Mars Candy factory Inc, which employed 125 staff. In 1920, Frank moved to a larger site in Minnesota, which he called nougat house. The Mar-o-bar was introduced to the candy range in 1922. With a larger site for distribution of this candy the Mar-o-bar company was launched. After three years of researching, the Milky Way candy bar was introduced and was an instant success. Sales increased and more staff were hired. In 1929 Mars incorporated, now with 200 staff, relocates from Minneapolis to Chicago. The central location of Chicago offers a better railroad access to the rest of the country. The Snickers bar is launched in 1930. Forrest Mars Snr arrives in the UK, in Slough to start his own business in 1932. The Mars confectionary business diversifies with the acquisition of the dog food business in the UK.W hen? Porter’s 5 Five Forces Analysis of Mars Bar Power of Suppliers The power of suppliers is low. As supplies are mainly commodities – cocoa, sugar, malt etc. there is low differentiation in the supplies. Therefore Mars can afford to be sensitive to the cost of supplies, and can easily switch to a more favourable supplier. The Labour force is largely non-specialised, and thus the power of the unions can be assumed to be low. This puts the employer at an advantage when it comes to negotiating the cost of labour. Forward integration by Mars’ suppliers is unlikely due to the current oligopoly in operation, where brand strength and market share of the main players would make it difficult for new entrants to achieve the high volume of sales required to return a profit. As a large multi-national corporation, Mars may be significantly bigger than some of its suppliers. This will give Mars an advantage in negotiations. Power of Buyers The power of buyers is low, but can be said to be higher than the power of suppliers. Because the price sensitivity of buyers is low – Mars bars are a relatively cheap product there is some potential for Mars to raise its prices without this having a significant impact on sales. The significant brand strength of the product makes it important to the buyer, in terms of wholesalers and retailers. Ultimately retailers need to sell Mars bars, therefore reducing their power to negotiate with Mars on price. Also there is a low threat of backward integration by buyers due to Mars’ brand strength. There has been some backward integration from supermarkets own-brand products, but this has not resulted in supermarkets being able to stop supplying the Mars bar. The low costs for buyers to switch between rival products bring some power back in their favour. Also the size of the Mars Company and the size of its suppliers (wholesalers and supermarkets) is similar – there is no clear imbalance of power between parties. Threat of new entrants The threat of new entrants is low. There are high entry costs to this market it costs a lot of money to produce and market a new competitor from scratch. The threat is more likely from existing food companies e.g. Kellogg’s cereal bars. Economies of scale are a barrier – a small profit margin (for example, just 0.5p gross profit per bar of Kit Kat [which is actually a Nestle product! – why pick this as an example?]) means that larger volumes need to be produced and sold to make a profit. This denies the opportunity for new entrants to develop their market share gradually over time. The extent of product differentiation in the market means that there is high brand recognition for the main products, which a new entrant would have to overcome. This can be considered extreme for Mars, where the brand has been used to launch additional products such as Mars ice cream, cakes and milkshakes. There may also be barriers for new entrants to channels of distribution. Retailers may be unwilling go to commit valuable shelf space to un-proven products. In addition, the existing companies may bulk-buy shelf space, thus reducing the availability to new entrants. In favour of new entrants, there are few legal barriers to entry, though the requirements relating to food hygiene are strictly enforced. The risk to a company’s reputation for failing to follow these requirements are significant e.g. the salmonella outbreak in a Cadbury’s factory in 2006(?) Also, the low profit margins per bar reduces the ability and of Mars to engage in a price war to deter new entrants. The low price sensitivity of buyers would reduce the effectiveness of such a move in any case. Threat of Substitutes The threat of substitutes is medium – relevant but not strongly significant. With the exception of multi-packs from supermarkets, the Mars bar is primarily a low cost ‘indulgence’ purchase. Therefore its possible substitutes are any items that compete for the same money i.e. the change in people’s pockets, and meet an indulgent need. These could be chewing gum, crisps, soft drinks, boiled sweets, even newspapers. The presence of substitutes will limit Mars’s ability to raise prices and generate profits. However, the relative value of all such items is low, and so it is not often likely that a potential purchaser will be put off buying a Mars Bar, because they cannot afford to buy it and, say, a newspaper. Competitive Rivalry The level of competitive rivalry in the market is medium significant but not intensive. Competition on price will be weakened by the oligopoly pattern evident in the market. This can be evidenced by parallel pricing decisions – the main competitor bars have retail prices very close to each other. The market is highly differentiated in terms of the specific products available. There are lots of different types of bars, but only Mars make a Mars bar, only Nestle make a Kit Kat etc. This has the effect of depressing competition on price, because there are no identical rivals to the product. It can be seen that competition is more intense in non-price dimensions, and specifically in the high spend on advertising. Mars uses a wide range of media to advertise and promote the Mars bar. The increasing level of product differentiation within the brand is also a reflection of competition – new flavours of familiar products are at attempt to take market share form the main rivals. The economies of scale that operate in the market means that Mars must strive to maintain and improve market share, which will impel it to compete intensely with its rivals. Mars bars must sell in considerable volumes to make a profit. PESTLE Analysis of the Mars Bar Political Nestle and Master Foods with its main brand the Mars bar (Nestle again – why are they here?) is receiving criticism for sourcing it chocolate from the West African countries like the Ivory Coast where the cocoa trade is being used to fund conflict to the tune of  £60 million a year. The Ivory Coast provides some 40% of the world’s cocoa, since 2002 it has been torn apart by civil war. The allegations are that the profit from cocoa has been directly siphoned into government funds and used to finance their conflict with the rebels. In addition the rebels extorted money directly from the industry trying to transport the cocoa through its region. Gentle pressure is being applied on Mars to identify how much of its product contains cocoa from the Ivory Coast and strive to become free from â€Å"Conflict Cocoa†. (Independent News and Media Ltd 2007) Sustainability and fair trade with regard to cocoa has become a political â€Å"hot potato† with the manufacturers of the Mars bar being criticised for employing tactics that puts cocoa farmers into virtual slavery, forcing them to turn more of their land over to production of cocoa rather than traditional arable farming and then making entire communities reliant on the cocoa market. The power of the global conglomerate can then manipulate the price of cocoa, ultimately depriving the producer of a fair price for the raw ingredient. The close association of the Mars bar as a product of the United States may cause some with a dislike of all things American to boycott the product; however there does not seem to be any evidence that this has actually occurred. Due to the global use of the product and its association through manufacture and distribution with other countries like the UK, it does not lend itself to being an exclusive American product such as is for the Hershey Bar. In the UK as in other nations where the Mars Bar is manufactured, there is some influence on the processes involved in its production by the legislative requirements of the host nation or other bodies such as the European Union. These relate in the main to food safety and trading standards legislation relating to the safety and standards that the Mars bar must meet in order to be sold to the consumer. Lately this has being more influenced by legislation that relates to advertising, such as the advertising of the product to children. Due to the nature of free market economies, free markets and the established nature of the Mars Bar with its global distribution network it is not felt that the Mars bar is overly influenced by external political factors. Economic In August last year the price of cocoa was threatening to sky rocket as large swathes of the cocoa plantations in Papua New Guinea were infested by the Asian Moth. The region produces some 17% of the world’s cocoa. An infestation of a similar nature in Indonesia in 1998 caused some  £13 million of damage. Mars were affected to such an extent that they sent out their own team to help eradicate the infestation. Mars are continuing to test a number of anti moth measures. (www.metro.co.uk 2006). The recent business decision to begin producing and using animal based rennet in the Mars bar has been disastrous. The resulting back lash from consumers in the Islamic faith, vegetarians and those with a strong social view on the use of rennet extracted from the lining of a calf’s stomach, has led to Mars making a U-turn on a business decision, apologising for its decision and giving an undertaking that they will return to producing a vegetarian product. Although this issue could be regarded as a social factor, it is in fact an issue of economics as Mars have identified the effect this decision would have on its sales (www.bbc.co.uk 2007). There has been a growth in the chocolate market, the majority of which has been with the high quality, high value products associated to some extent with the growth in disposable income across the developed world. The growth in the market has not necessarily had a positive effect on the sales of Mars due to the inexpensive and generic nature of the product. However, this inexpensive nature of the Mars Bar makes purchasing it an uncomplicated decision for consumers with no financial consequences that could lead the purchaser to regret making the original decision to purchase a Mars bar or to restrict the quantity or frequency of purchases. The largest markets for Mars are generally the more affluent and developed markets with little room for growth such as UK, USA, Canada, Australia and New Zealand. The emerging and developing markets of India and China with a combined population of nearly 2 Billion individuals is a virtually untapped market of consumers. These markets would require a unique marketing strategy as although it has great potential, the regions are not known as great consumers of chocolate. Although a US product it is not known if the markets in India and China would take to it. For many geographic areas of both countries there would be concerns about refrigeration and chocolate melting, which would limit sales areas to main cities, and maybe bigger stores? however with the present level of mutual trade and the world’s general love of all things western it may not be a cause for concern. Master foods itself is showing growth in profits with a 1.4 percentage point of market share gained up to June 2007. Social The most recent issue that has affected the Mars bar has been the disastrous business decision to introduce the use of animal rennet as an ingredient in its chocolate the resulting backlash as discussed earlier not only from those with personal and lifestyle sensibilities but also from those with a social conscience with regard to the treatment of animals This led to Master foods making a U turn on a business decision. The chocolate industry as a whole has been under a political and social spotlight as discussed earlier. Consumers are becoming more ethically aware and are questioning the practices of those associated with the production of cocoa. The industry was heavily criticised over the use of â€Å"child slave labour. Master foods along with its two rivals Nestle and Cadbury do not perform well when examined for their ethical practices. What is the relationship between master Foods and Mars? I thought that Master Foods was a subsidiary of Mars, and Mars the chocolate brand is part of Mars the parent? Mars does not even feature on the league table of those products that are deemed ethical, although it’s fair to say that the ethical names on the list are not household names, either [give some examples, then!] (www.ethiscore.org 2007) The Mars bar is not produced under a fair trade or ethical banner, thus depriving consumers of a choice. They have a choice – they can buy Green and Blacks, or do without! The market in ethical or fair-trade usually caters for the higher quality chocolates which are priced at a premium. With the continued affluent western lifestyle leading to chronic obesity and ill health there has been a drive to improve the nutritional value of food and to reduce the quantity of high fat and high sugar food groups such as chocolates in our diets. Some members of the health and nutrition lobby are looking for draconian steps to be taken against the chocolate manufacturers to reduce their influence upon diets in a similar way that steps were taken against the tobacco industry. The chocolate industry has received threats about the banning of advertisements aimed at children and at peak times and on children’s television channels. Pre-empting this, Mars has declared that they are moving away from targeting children with their product, a positive social action of their own (www.bbc.co.uk 2007). Any reduction in the use of Cocoa will ultimately affect some 26 million people around the world who are reliant upon the chocolate industry, which includes some six million cocoa farmers (www.mars.com 2007). Technological To improve cocoa production yields and to guarantee production levels for the future, Mars is investing in research to produce disease resistant cocoa trees to prevent such catastrophes such as the introduction of the disease â€Å"Witches Broom† which decimated the cocoa industry in Brazil in the 1990’s. Should cocoa supplies be affected, the manufacturer with a guaranteed supply of good quality cocoa should corner the market at the expense of its competitors (www.mars.com 2007). Legal Should the lobbyists become successful in their campaigns to restrict advertising of chocolates or force changes to reduce fat and sugar content of chocolate or to have health warnings placed upon labels then this may not be through a voluntary code but through the introduction of legislation. This may vilify chocolate and make it as socially unacceptable as cigarettes, which may have a profound effect on sales. The safe production of chocolate and how it is presented for sale is governed at present by food safety and trading standards legislation, which is enacted by both national and European legislatures. Environmental There are large quantities of waste associated with the production of chocolate which includes waste chocolate product. Over the last five years the Mars manufacturing plant in Australia has reduced the amount of waste it sends to landfill by 90%. For every 3000 tonnes of product produced every month, 220 tonnes of waste is produced. This is now fed to piglets. The animal waste is collected as fertilizer and the gases produced by the fermenting animal waste is burnt and used to generate electricity. These initiatives are reducing the costs to the business. However any positives are offset by the amount of waste that is being produced across the entire industry and at all the other Mars plants. Mars is also working to reduce the quantity of plastic in its packaging, which it has already reduced by 10% (www.mars.com 2007). Get help with your essay from our expert essay writers There was some criticism aimed at the chocolate industry accusing it of being responsible for large swathes of deforestation which occurred to make way for the cultivation of cocoa plantations. However, over a generation the cocoa plantations have become diverse ecological systems of their own. (American Association for the Advancement of Science). Pressure is also mounting on many commercial enterprises including chocolate manufacturers to publish the carbon footprint† of their product as society becomes more environmentally aware and wanting to know the affect on the environment that products they purchase have. Due to the raw ingredient coming from the far reaches of the planet and the distribution required for both ingredients and product it is expected that chocolate will have a large carbon footprint compared to the relative inexpensive and mundane nature of the product. (www.telegrapgh.co.uk 2007). Analysis of Mars Marketing Strategies Scope This is an examination of the advertising employed by Mars to Market their Mars bar product within the United Kingdom. It consists of an examination of the TV and Cinema advertising employed by Mars from 1980 to date and will identify themes in the advertising which may indicate the market segmentation strategies being employed. The Advertisements Advertisement 1: http://www.youtube.com/watch?v=GXxR9cfB9_s This advertisement which was used in the UK in 1986 features a combination of young adults and children both male and female. It emphasises the quality and good value of the product and its â€Å"goodness†. It strongly suggests that it should be part of daily consumption and shows a Mars Bar in a lunchbox. It identifies the ingredients as â€Å"milk, sugar, glucose and thick, thick chocolate† and finishes with the tagline â€Å"A Mars a day helps you work rest and play† Advertisement 2: http://www.youtube.com/watch?v=125FCPnOxNY A TV advert dated C. late 80s. It features a young woman who is an energetic young news reporter trying to impress the boss. After a series of dispiriting setbacks during the day, she pauses for a snack (of a Mars Bar) and then she gets the big break. The voiceover describes the contents of the Mars bar as â€Å"milk, glucose, milk and thick, thick chocolate† and the final tagline is â€Å"A Mars a day helps you work rest and play† The advert implies that the Mars Bar has beneficial effects in keeping high levels of energy throughout the day. Advertisement 3: http://www.youtube.com/watch?v=_5Z-utxJvqQ This TV advertisement was used by Mars in the UK in 1991. It features a well known British international athlete of the period, Peter Elliot. He is shown running in the early morning in an urban environment. He receives the admiring looks of the people he passes, which include the suggestion that he is attractive to the opposite sex. There is no voice over except at the end which lists the ingredients as â€Å"milk, glucose, malt and thick, thick chocolate in a Mars†. Mars is the revealed to be the â€Å"Official snack food of the British Olympic team†. Advertisement 4: http://www.youtube.com/watch?v=UW4SIdXR8ks This TV advertisement was used by Mars in 2006. It features a casually dressed young man who buys a Mars Bar from a vending machine in a night time urban environment. He eats it as he walks through the streets. As he walks through the streets the lights turn on as he passes implying that the energy of his presence is doing this. He passes two women who give him admiring glances implying that he is attractive to women. There is no voiceover simply the music (Blue Monday by New Order) which is â€Å"high energy†. The Tagline is â€Å"Mars gives you energy† Advertisement 5: http://www.youtube.com/watch?v=IZ_7NiAw3C8 This TV advertisement used in 2006 exploits the World Cup of that year. It features a rabid male England football support singing a song and leading an impromptu parade about his belief that England will win the World Cup. The product is not mentioned at all and is only suggested by Bill boards in the background featuring Mars Bars but with the word Mars replaced by â€Å"Believe†. Advertisement 6: http://www.youtube.com/watch?v=xm7SGhoTXR4 This is a 2007 advertisement featuring old footage of tennis player John McEnroe at Wimbledon. During the course of a match, he is doing badly and loses his temper. He eats a Mars bar and goes on to win. The final picture is of a Mars Bar with the words â€Å"Work Rest Play† printed underneath. There is no voiceover. Advertisement 7: http://www.youtube.com/watch?v=WQugCSk8yYc A 2006 advertisement starts with the caption â€Å"Love on a Saturday Night with Mars†. It features a young man kissing one girl goodbye as she leaves his home (presumably on a Sunday morning). She leaves. Immediately she has left another girl appears who he greets and invites inside. The tableau implies that he is successful with the opposite sex and that he has substantial reserves of energy. The final caption has the tagline â€Å"Pleasure you can’t measure†. Themes An examination of the content of these advertisements reveals the following themes: The age range of all the protagonists is limited and generally does not exceed the age of 30 and does not include children. The only exception is in advertisement 1 which features older adults and children, which is chronologically the oldest. Of the seven advertisements, five have men as their major participants. The exceptions are advertisements 1 and 2 which are the oldest. There is an implication in each of the advertisements 2-7 that eating a Mars Bar assists in achieving success in some way. Specifically: Ad2- Success at work Ad3- Success in sport, attractiveness to opposite sex; Ad4- Attractiveness to opposite sex; Ad5- Success in Sport; Ad6- Success in Sport; Ad7- Attractiveness to opposite sex; There has been a gradual change from Ad1 to Ad7 in moving away from the emphasis on ingredients and value for money. From Ad1 to Ad2 the ingredients listed drops sugar and replaces it with malt. By Ad4 the listing of ingredients is dropped altogether and does not appear again. All advertisements emphasise the importance of the product in giving energy. Market Segmentation Assumptions Using Jobber’s schema of market segmentation criteria (Jobber, 2004, p213), the above can be analysed to identify Mars market segmentation strategy for the Mars Bar. Profile Variables Demographic- The advertisements are aimed exclusively at the young and vigorous and almost exclusively at males. Socio-Economic- The emphasis on young males would imply that the target group would not generally have large disposable incomes. However, there is not a clear emphasis on any socio-economic group. Geographic- Five of the seven advertisements feature primarily an urban environment. However, this is where the majority of the UK population live, so it should be expected. Psychographic Variables Lifestyle- The emphasis on the product giving energy would suggest that the product is aimed at people who have, or see themselves as having, a busy demanding lifestyle. Personality- The advertisements 2-7 all seem to associate the product with the striving for success. It is possible that the message is â€Å"Winners eat Mars Bars and I am a winner†. Behavioural Variables Benefits Sought- The clear benefit sought in all of the advertisements is that of a snack which provides an energy boost during the day. In addition, there has been a change in Mars’ assumption about the benefits sought from Ad1 (good value, large size, full of high calorie ingredients) to subsequent advertisements when these are no longer seen as benefits because of concerns about diet. Purchase Occasion There is no clear evidence of Mars’ assumptions about purchase occasion after Ad1 which in its tagline implies that Mars Bars should be purchased daily. Purchase Behaviour- There is no clear evidence in the advertisements of Mars’ assumptions about purchase behaviour. Usage There is a clear implication from the advertisements 2-7 that Mars consider young males as the main consumers of bar chocolate. Perceptions, Values and Beliefs All the advertisements, seem to emphasise the importance of striving, hard work, competing and living for the moment. It can be assumed that Mars are targeting those that share those values. Market Segmentation The division of a market into different homogeneous groups of consumers is known as market segmentation. Market segmentation correctly applied is about understanding the needs of the customer and therefore, how they decide between one product to another. This insight is used to form groups of customers who share the same or very similar value criteria. A company is then able to determine which groups of customers is best suited to serve and which product and service offers will both meet the needs of its selected segments and outperform the competition. The primary objective of segmentation therefore must be how to win and retain the customers you want to serve. The variables used for segmentation include: Geographic variables Demographic variables psychographic variables and behavioural variables. We have applied these variables to the Mars Bar and in this report we will provide an insight into segmentation and how this relates to consumer purchasing behaviour. Today’s consumer is more ethically and environmentally aware and environmentally aware than ever before and increasingly so with regard to the consumption of food and drink. In the media, on shelves, the focus on reducing our carbon footprint is constantly present and the push to understand where our food is from is increasing. Customers segment themselves and take no notice of how companies segment their market when choosing between competing products and services, customers select the proposition that meets their needs better than any other. To win market share, therefore Masterfoods ensures that their offers meet these needs better than any other at a price they perceive as providing superior value for money (which does not necessarily mean it has to be the cheapest) in order to achieve this Masterfoods have made sure Mars Bar is available in any region of the world or the country. George Day (1980) describes a bottom- up approach in this approach you start with a single customer and then build on that profile Masterfoods initially aimed the Mars Bars at the active person who worked hard this was predominately aimed at the young male market. However this approach has changed and the company is now targeting females and the health conscious market- by making their chocolate bar lighter and encouraging people to see it as a snack, compared to a lunch replacement. The Bar itself is reasonably priced it appeals to all due to its slick slogans ‘pleasure you cannot measure’. Discussions did take place to introduce rennet to the Mars Bars but this was quickly withdrawn due to pressure therefore this leads us to believe the consumer has power and religion and ethnic marketing has role to play in the demographic variable in market segmentation. The Mars Bar itself has been updated with new features such as a funkier typeface on the wrapper and a lighter whipped nougat filling. Mars bars used to be pretty challenging to chew but that familiar caramel- induced jaw ache will soon be forgotten, as Mars become even more like milky ways. The person that purchases a chocolate bar is often not thinking what chocolate he or she wants: it’s due to the advertising and identification with the brand that leads the person to buy a particular bar of chocolate. Mars Bar at the start mentioned in its slogan ‘work rest and play’ due to the changing life styles values, attitudes, personalities of people Masterfoods have had to change their approach and now it has adopted ‘pleasure you cannot measure’ this aims to reflect

Experiment On Aqueous Solutions Solution Stoichiometry Biology Essay

Experiment On Aqueous Solutions Solution Stoichiometry Biology Essay The purpose of this experiment was to study the behavior of electrolytes and non-electrolytes through measuring the conductivity of different solutions. The experiment was divided into two parts. In the first part, the conductivities of seven different solutions were examined. Those solutions were HCl, CH3COOH, NaCl, CaCl2, CH3OH, distilled water and tap water. It was concluded that HCl, NaCl, and CaCl2 were strong electrolytes as they dissociate completely forming free ions. On the other hand, CH3COOH, CH3OH, and the tap water were weak electrolytes. This is because they partially dissociated into ions. Finally, the distilled water was found to be a non-electrolyte. In the second part of the experiment, the concentration of the Ba(OH)2 was determined by a titration process, when reacting with H2SO4 solution. The titration process was held by monitoring the conductivity of the base solution Ba(OH)2 throughout the reaction. This monitoring happened by changing the volume of the strong acid H2SO4 until the equivalence point was reached. Then calculations were done to find the concentration of Ba(OH)2 throughout the reaction, which was found to be 0.1 moles/L. The results of this experiment helps in understanding what types of species are present in different solutions and the strength of conductivities for different types of solutions. Such an experiment is very significant in the field of electricity, as the properties of strong and weak electrolytes play an important because they are considered to the basic components in many industrial products. Results Part (A) In this part of the experiment, the conductivity of different solutions was examined. Those solutions were NaCl, CaCl2 , CH3COOH, HCl, CH3OH, distilled H2O, and tap H2O. All of the solutions were of 0.1molarity. The following table shows the conductivity values collected. Table 1: Conductivity Values of Different Solutions Solutions Conductivity ( ¿Ã‚ ½S/cm) NaCl 13373 CaCl2 16923 CH3COOH 775 HCl 35765 CH3OH 207 Distilled H2O 198 Tap H2O 205 From the results found, it was concluded that the solutions tested varied in conductivity strength. For example, NaCl, CaCl2, and HCl ¿Ã‚ ½s conductivity values were relatively high compared with the other solutions. This clearly implies that they are strong electrolytes. Those three solutions were found to be strong electrolytes because the atoms of each molecule completely dissociated into positive and negative ions inside the aqueous solution, leaving no remaining reactant molecules. Therefore, those ions became free to conduct electricity. The following chemical equations illustrate the dissociation of those three solutions. HCl ? H+ + Cl- Eq(1) NaCl ? Na+ + Cl- Eq(2) CaCl2 ? Ca+ + 2Cl- Eq(3) On the other hand, it was observed that CH3COOH, CH3OH, and the tap water H2O were weak electrolytes because their conductivity was increased, but in a low rate. This happens to be a fact because those three solutions partially dissociated. This means that the atoms of those molecules formed ions, but to a limited extent, as some of those ions got attracted again to form the same molecule. Therefore, only the remaining ions in the solution conducted electricity. The following chemical equations show the reactions of those solutions. The arrow directed to the reactant indicates the reaction of the ions after the  ¿Ã‚ ½partial ¿Ã‚ ½ dissociation. CH3COOH H+ + CH3COO- Eq(4) CH3OH CH3+ + OH Eq(5) H2O H+ + OH- Eq(6) Finally, the distilled Water was found to be a non-electrolyte as the conductivity value was 198, which means that the distilled water had a very poor conductivity power. Therefore, it did not dissociate. As a result, no equation is to be illustrated. Part (B) In this part of the experiment, the concentration of the solution Ba(OH)2 was to be found through titrating it by adding 0.08 M H2SO4 . Various conductivity values were taken by adding few milliliters of H2SO4 into the solution. The table below lists the values of the added H2SO4 and the corresponding conductivity values of Ba(OH)2 solution of every addition. Table 2: The Conductivity of the Solution Ba(OH)2 as H2SO4 is Added. Volume (mL) Conductivity ( ¿Ã‚ ½S/cm) 1.00 5072 3.00 3754 5.00 2452 7.00 1214 8.00 658 9.00 276 10.00 772 10.20 869 10.50 1067 10.60 105 10.70 1191 10.80 1497 10.90 1698 11.00 1898 11.10 2008 11.40 2008 11.60 2435 After conducting the titration process and doing the calculations, the concentration of of Ba(OH)2 was found to be 0.1 mol/L. Calculations In part (B), the concentration of Ba(OH)2 solution was found through serval calculation steps. First, the volume at the equivalence point of H2SO4 was found from the graph produced during the lab to be 9mL, which equaled to 0.009L. Using this value, the number of H2SO4 moles was found from the following equation. Number of Moles = Molarity x Volume Eq(7) H2SO4 Moles = Molarity x Volume = 0.8 x 0.009 = 0.0072 moles of H2SO4 The equation of the reaction was, H2SO4 + Ba(OH)2 ? BaSO4 + 2H2O Eq(8) From equation 8, the ratio of H2SO4 to Ba(OH)2 is 1:1. This implies that the number of moles of both of them was equal. Therefore, as the volume of Ba(OH)2 added was 70mL, the concentration of Ba(OH)2 was found as follows. Molarity= Number of moles / Volume Eq(9) Concentration of Ba(OH)2= Number of moles / Volume = 0.0072moles/ 0.07L = 0.1 moles/L Conclusion It was found out that some solutions were considered to be strong electrolytes like HCl, CaCl2 , and NaCl. This was because of their complete dissociation into the solution, which resulted in forming free ions that conductied electricity. On the other hand, other solutions like Ch3COOH, CH3OH, and tap water were weak electrolyte as they partially dissociated in the solution. Some of the free ions reacted again leaving only few ions. Therefore, the solution conducted electricity, but weakly. The distilled water did not conduct electricity. Therefore, it was a nonelectrolyte. Finally, the titration process was used to determine the concentration of Ba(OH)2 inside the solution, which was 0.1 mol/L.

The Disappearing Democracy of the United States Essay -- America Polit

The Disappearing Democracy of the United States For Americans, the word â€Å"democracy† itself is strong enough to conjure up notions of a nation unhindered by an oppressive government where citizens are able to engage in the freedom of speech, press, and religious choice and practice. So powerful are American pro-Democratic sentiments that it is a common thought that any other country that does not prescribe to a liberal democracy is somehow inferior. Yet as time marches on, the feelings of superiority by American citizens become more and more unfounded. For, right before our eyes, the very notion of democracy, that Americans become braggarts about, is disappearing. While the U.S. government boasts of the freedoms it affords its citizens, it corrupts such an image through repeated non-democratic actions. While citizens cherish the affordances of a liberal democracy, many do not make the effort to support such a system; taking it for granted that no matter what, a democracy is a self perpetuating entity. In thi s paper I will argue that the liberal democracy that supposedly defines American government is a declining entity due to overt acts against the principles of democracy by the United States government and also due to the decline of civic engagement by United States citizens. The fact is, no system of government can be perpetuated if the government and its citizens do not work to keep their ideals alive and in practice. Since the inception of a democratic government in the United States’ early history, many have held that a liberal democracy should be the standard to which all other governments should attempt to emulate (CNN.com, 1). As the world’s leading super power, the United States sets an exampl... ...shi. (2002). The Acts of the Democracies. Retrieved March 2, 2003 from http://www.krysstal.com/democracy.html National Organization for Women. (2003). The Truth about George W. Bush -Domestic Policy. Retrieved March 9, 2003 from http://www.thetruthaboutgeorge.com/domestic/ News from Reality. (2001). Raping The Mountainside: Filling the Yucca Mountains with Nuclear Waste. Retrieved March 11, 2003 from http://www.hereinreality.com/yucca.html Revolutionary Worker. (2001). The Bush Plan for Vieques: Bomb Now Pull Out Later. Revolutionary Worker Online. Retrieved March 10, 2003 from http://rwor.org/a/v23/1100-99/1109/vieques.htm Schemo, Diana Jean. (2003). The Presidents Budget Proposal: Education. New York Times Online. Retrieved March 10, 2003 from http://query.nytimes.com/gst/abstract.html?res=F60E17F6355C0C768CDDAB08 94DB404482

The Hidden Truth in The Rocking-Horse Winner by D. H. Lawrence Essay

The Hidden Truth in "The Rocking-Horse Winner" by D. H. Lawrence      Ã‚  Ã‚   The plot in "The Rocking-Horse Winner" by D. H. Lawrence reveals to the reader conflicts between Paul and his mother using different levels or forms of secrecy. There are secrets hidden throughout the house that leads Paul and his mother to an unpleasant life. The first level of secrecy is the actual secrets that Paul and Paul's mother keep from each other. The second form of secrecy is that D. H. Lawrence uses a story telling style of writing. This way of writing in itself holds many secrets. Finally, the third level of secrecy is through the use of symbolism. Paul's mother tries to show others that she is a good mother even though "at the center of her heart [is] a hard place that could not feel love, no, not for anybody" (Lawrence 524). The children know their mother has this block for love and it is Paul's goal to find love from his mother. His mother's only obsession is to have money. According to W. R. Martin Paul's mother feels that if she has money her problems will disappear and she can obtain that "high social class" she does not deserve to be in (65). This adds conflict because there is a child that is neglected by his mother and a mother who is only interested in herself and the social class she lives in. Paul's secrets add conflict in the story because the secrets separate him and his mother and eventually lead him to his death. Paul rides a wooden rocking horse that his parents gave to him as a gift. While riding a voice will sometimes magically whisper the next week's winner in the upcoming horse races. Without his mother knowing, Paul will ask the young gardener, Bassett, to place bets on horse races behind her back. Then he gives ... ... story a classic. He did not only write a story that had a good plot line, but a story that had many in depth topics. The way the conflicts were shown throughout the story between Paul and his mother using secrecy was magnificent. D. H. Lawrence is an excellent writer and "The Rocking-Horse Winner" is a prime example of the talent that he has. Works Cited Beauchamp, Gorman. "Lawrence's The Rocking-Horse Winner." Explicator 31.5 (1973): Item 32. Fitz, L. T. "'The Rocking-Horse Winner' and The Golden Bough." Studies in Short Fiction 9 (1973): 199-200. Junkins, Donald. "'The Rocking-Horse Winner': A Modern Myth." Studies in Short Fiction 2.1 (1964): 87-89. Martin, W. R. "Fancy or Imagination? 'The Rocking-Horse Winner'." College English 24 (1962): 64-65. Steinbeck, John. "The Rocking-Horse Winner." Modern Fiction Studies 9.1 (1965): 390-391.   

Essay --

The Rise of the Seahawks Section 1: Pre-game The Seattle Seahawks located in Seattle Washington, is one of the top teams in the NFL. The Seahawks were founded in 1976 and are owned by Paul Allen. The Seattle Seahawks haven't had it easy, it's been rough ride throughout the years. There have been many coaches and many players have passed through the Seattle team. There are some very special people that the Seahawks truly treasure that aren’t players or coaches out on the field. They treasure the 12th man. This allusive 12th man isnt a player out on the field, it's the fans. Even though the 12th man spirit didn't start in Seattle they are loud and proud about it. Seattle has some of the loudest fans in the league. They are so loud that they get earthquake readings at Century Link Stadium, they call the earthquake reading "Beast Mode." This season(2013-2014) they have a very tough lineup, they have "Beast Mode"aka Marshawn Lynch, Richard Sherman, Russell Wilson, Golden Tate and the amazing coach Pete Carroll. The Seattle Seahawks have been a very successful team in the 2013-2014 season. The Seahawks have a strong defense which has been a key part in their success this year. The Seahawk’s offense hasn’t been bad this year either. They have some very strong player that contribute to their success. Their offense includes: #3 quarterback Russell Wilson, #24 running back â€Å"beast mode† Marshawn Lynch, #89 wide reciever 1 Doug Baldwin and #81 wide reciever 2 Golden â€Å"Showtime† Tate. Without this strong offense and strong defense the Seahawks wouldn’t be where they are today. There are many questions I would like to answer throughout the paper. How has Seattle recently become so successful in the past year?. Is it their ... ...hquake readings. The magnitude of the earthquakes are ranging in the 1-2 range. When fans can get that loud to have earthquake readings you know that they are truly dedicated to be a Seahawks fan. I have learned so much about football in general and the Seahawks from doing this paper. Its amazing on when I pick a topic that I really like on how I can into the paper and make it the best that I can. While I was doing my research I really started to understand the game better. When you understand the game the more fun it is to watch the game and more intense the game is. I really enjoyed getting to research such a cool topic that has been in the news a lot recently for winning the super bowl. But it was kinda hard trying to find the rich history from when the team started. It was still awesome to be able to write about this topic while they won their first Super Bowl!

Chris Peterson at DSS Consulting Essay

This case discussed the events that occurred during a change in DSS Consulting’s organizational structure. Three retired school district administrators established DSS Consulting during the late 1990’s. The company offered administrative support to small school districts located within the mid-west and mountain west region. They specialized in handling the negotiating of labor agreements as well as implementation of permanent system solutions designed to enable those organizations to run efficiently. The firm experienced a significant degree of success during their early years, which was primarily attributed to the founder’s personal relationships within each school district that utilized their services. The demand for the services offered by DSS grew quickly given the changing dynamic of challenges faced by each district. Some of those challenges related to reductions in budgets and subsequent reduction of administrative staff. The firm structured themselves to accommodate the change in services needs of their customers. As a result, DSS designed an organizational structure that consisted of the four areas of specialization: Procurement and Systems, Information Technology, Contract Negotiation and Facilities Planning. By the mid-2000’s, DSS experienced some significant changes in their organizational structure and their customer base. It was during this time that the founders of the company reduced the amount of time they were spending in client engagement and relying upon the expertise of the management teams for each specialized area. As a result, a gap was created surfacing the need for a strategy for attracting and retaining new business. This would require adapting their service offerings to meet the demands of rapidly changing market base. These factors led to a halt in the firm’s growth and forced the company to redefine the organizational structure to remain a competitor. The key issues of this case involved successfully redesigning the firm’s strategy, implementation of those changes while  maintaining their level of success. The firm would need to realign their management structure and create functional teams to design, develop and implement product offerings that would appeal to an expanded market (i.e. larger school districts). A major consideration for the firm was how to achieve this goal and maintain the level of commitment from employee’s as change in any form can be a daunting task. A new management structure was determined and Meg Cooke was appointed the Chief Operating Officer of DSS. Ms. Cooke and the Board of Directors made the decision to adopt a new structure that created cross-functional teams each assigned to a specific region for which they would design and create products for customers specific to their region that could potentially be marketed to additional regions with similar demands. Based on my review of the case, the major issues identified can be categorized as communication, leadership, organizational culture and organizational change. Communication The manner in which the new strategy was communicated at all levels of the organization appeared to lack a clear concise message which defined the redesigned strategy, new organizational structure and a detailed implementation plan to achieve the desired results. The communication of these changes wasn’t handled in the most efficient manner and subsequently not received by all employees in a favourable manner. Study results that have been published by the University of Pittsburgh’s Katz Business School have indicated that effective communication skills have become one of the most important factors when recruiter’s are screening candidates for potential managerial positions. Both Ms. Cooke and Ms. Peterson failed to communicate in all phases of the organizational change. Although it appeared that Ms. Cooke met regularly with other department leaders, she and Ms. Peterson never had regularly scheduled planning meetings or informal weekly check-ins to ensure that sh e and her team were on target for successfully delivering the team’s objectives. Although, Ms. Peterson communicated and fostered open, collaborative conversations with her team, she failed to communicate with her manager to ensure that she understood expectations for herself as the leader and for her team. Successful communication is only achieved when the sender and receiver of information  have the same understanding of the information presented. (See Figure 1) For example, when Chris Peterson was assigned to lead her team in delivering new products that would appeal to larger districts within and outside of her designated region. She received the message as â€Å" create/design new product offerings that would appeal to districts within the southwest region. Leadership The style of leadership varies with every individual. It has been stated that today’s successful leaders have created in their organizations an atmosphere where every employee believes in management, their strategy and the importance of their individual contributions in achieving the organizations goal. Blake Mouton’s Managerial Grid is a model using in identifying leadership style that is based on the concept that there are two behavioural dimensions: concern for people which can be defined as the degree to which leaders are aware of and consider the needs of their staff, their skill sets and development potential when making decisions about specific tasks to be completed. The second dimension is concern for production and is defined as the degree to which leaders place importance on objectives, efficiency and production specifically what it takes to meet the desired result. Based on these definitions, I would classify Ms. Cooke’s driving leadership behaviour dimension to be in the latter category of concern for production and Ms. Peterson’s as concern for people. It was evident that Ms. Cooke’s leadership style resulted in a disorganized and poorly motivated organization. Her lack of leadership to Ms. Peterson resulted in the team being led in the direction of focusing their efforts on a project that would not be approved. Ms. Peterson clearly valued the skills of each team member as well as taking extensive steps to ensure that a collaborative, innovative environment existed for her team to design and develop a new product offering for the districts in the southwest region that would meet their needs. Organizational Culture and Organizational Change The culture that exists within any organization plays a vital role in the behaviour and actions of employees. Organizational culture as defined McLean and Marshall is a collection of traditions, values, policies, beliefs  and attitudes that constitute a pervasive context for everything we do and think in an organization. Based on this definition, DSS’s original organizational structure could be classified as so-called Power Culture (Handy, 1993). This culture is typical for small entrepreneurial organizations similar to DSS, where the founders had a strong influence and played a central role in managing the company and securing contracts from their school district contacts. These types of cultures rely heavily on trust, personal communication and empathy. The structure is very informal and there are few rules and guidelines in this culture. However, the changes implemented at DSS to redefine their strategy forced a culture change as well. The organizational structure changed from functional to a more structured matrix type. The appointment of the COO position shifted the organizational culture from the personal interactive environment to one of project and task oriented nature. This shift made implementation of the new strategy increasingly more difficult as this was new to everyone at all levels of the organization.